In The Icarus Deception, Godin asks to fly, but we may still be mentally limiting ourselves. The Soviet Hangover I saw this phenomenon first-hand in 2001 when I visited a... read more →
In The Icarus Deception, Godin pivoted to the subject of art. Not art like in a museum, but like creation. Your art may be painting, but it may also be... read more →
Permission Marketing Warnings Last week we talked the method of permission marketing. This week, I will discuss a few caveats that will help you use Permission Marketingmore effectively. Caveat #1... read more →
"These days, people want to learn before they buy, be educated instead of pitched." -Brian Clark Permission Marketing Part 2 Last week we talked about Zygi’s application of permission marketing.... read more →
“Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.” ― Zig Ziglar You 4 Percent In the last lesson, I told you that you... read more →
“These days, people want to learn before they buy, be educated instead of pitched.” -Brian Clark Permission Marketing by Example As we begin our review of Seth Godin’s greatest hits,... read more →
My default is to spend my time talking about management and leadership or perhaps broader organizational issues, but for the rest of the summer, we will talk about marketing. More... read more →
"If you're looking for the next big thing, and you're looking where everyone else is, you're looking in the wrong place." -Mark Cuban This is the second lesson I... read more →
When I ask you to think of a professional worker, what comes to mind? A doctor, accountant, lawyer (sometimes), engineer, college professor and last on the list – a politician,... read more →
“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will... read more →