We are All Weird hearkens back to some of Godin’s earlier themes (and yes, that is the actual cover of the book). In the book, Godin argues that not... read more →
In the last lesson, we established the main idea of We are All Weird. Personalization, specialization, customization, or weirdifcation means that the mass market is no longer the majority. ... read more →
Lynchpin is a different kind of book. As with Poke the Box, Godin is provoking his readers to reconceptualize their approaches to work What is a Lynchpin? Lynchpins are... read more →
Seth Godin has proven to be an idiosyncratic gadfly. He is not trying to write the classic business book full of facts, figures, and charts; instead, he seizes on a... read more →
In The Icarus Deception, Godin asks to fly, but we may still be mentally limiting ourselves. The Soviet Hangover I saw this phenomenon first-hand in 2001 when I visited a... read more →
In The Icarus Deception, Godin pivoted to the subject of art. Not art like in a museum, but like creation. Your art may be painting, but it may also be... read more →
Permission Marketing Warnings Last week we talked the method of permission marketing. This week, I will discuss a few caveats that will help you use Permission Marketingmore effectively. Caveat #1... read more →
"These days, people want to learn before they buy, be educated instead of pitched." -Brian Clark Permission Marketing Part 2 Last week we talked about Zygi’s application of permission marketing.... read more →
“Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.” ― Zig Ziglar You 4 Percent In the last lesson, I told you that you... read more →
“These days, people want to learn before they buy, be educated instead of pitched.” -Brian Clark Permission Marketing by Example As we begin our review of Seth Godin’s greatest hits,... read more →