Much of Godin’s writing flows over from one book to the next. In The Dip, Godin argued that you should quit if you are not on a path to being... read more →
From Perseverance to Quitting This is part two of our lesson on The Dip. In the last lesson, I made the case for perseverance. In this lesson, I will make... read more →
Where We Have Been So far, we talked about Permission Marketing, Unleashing the Ideavirus, Purple Cow, The Big Moo, Free Prize Inside, and Small is the New Big. The most... read more →
So far, we talked about Permission Marketing, Unleashing the Ideavirus, Purple Cow, The Big Moo, and Free Prize Inside. In this lesson, I will talk about a very different book:... read more →
Free Prize Inside is another follow-up to Purple Cow. In the book, Godin continues his theme of pursuing substantive alternatives to wasteful marketing efforts. Why a Free Prize? Godin took... read more →
For centuries, philosophers have posed the question, "If a tree falls in a forest and no one is around to hear it, does it make a sound?” The answer is... read more →
Last week we concluded a three-part overview of Seth Godin’s Permission Marketing. Permission marketing was written in 1999. Two years later, Godin followed up with Unleashing the Ideavirus. The subtitle... read more →
38 – Who Are You Helping? “Non nobis solum nati sumus.” (Not for ourselves alone are we born.) ― Marcus Tullius Cicero Over the weekend, my daughter was feeling bad... read more →
How We Make Decisions As Hurricane Irma approached the U.S., I watched the storm with great interest. On Tuesday, I discussed preparation for the storm with my small group bible... read more →
Are You Doing the Wrong Things For the Right Reasons? As Hurricane Irma came and went, I wondered about people doing the wrong things for the right reasons. By that,... read more →