I am a bit of a Civil War buff. I find the stories of the men who engaged in that conflict fascinating. A few years ago, I spent a week... read more →
This year we will be doing something a little different with our education moments for GBN. Our time will be spent on teachable moments derived from the lives of well-known... read more →
In the summer, we began a tour of the best of Seth Godin’s books. When we started, I dubbed this “the summer of Seth Godin.” That was 22 lessons ago.... read more →
Much of Godin’s writing flows over from one book to the next. In The Dip, Godin argued that you should quit if you are not on a path to being... read more →
From Perseverance to Quitting This is part two of our lesson on The Dip. In the last lesson, I made the case for perseverance. In this lesson, I will make... read more →
Where We Have Been So far, we talked about Permission Marketing, Unleashing the Ideavirus, Purple Cow, The Big Moo, Free Prize Inside, and Small is the New Big. The most... read more →
So far, we talked about Permission Marketing, Unleashing the Ideavirus, Purple Cow, The Big Moo, and Free Prize Inside. In this lesson, I will talk about a very different book:... read more →
Free Prize Inside is another follow-up to Purple Cow. In the book, Godin continues his theme of pursuing substantive alternatives to wasteful marketing efforts. Why a Free Prize? Godin took... read more →
For centuries, philosophers have posed the question, "If a tree falls in a forest and no one is around to hear it, does it make a sound?” The answer is... read more →
Last week we concluded a three-part overview of Seth Godin’s Permission Marketing. Permission marketing was written in 1999. Two years later, Godin followed up with Unleashing the Ideavirus. The subtitle... read more →