Your website is more than just a digital business card. It’s your business’ primary means of interacting with your customers, both current and prospective. You know this, so you’ve taken the time to build that incredible WordPress site, to customize the look and feel for your customer, and share it to your social media profiles.
So why aren’t more people coming to it?
We all want more web traffic. More traffic means more revenue, and more revenue is great! How do you drive that increase in web traffic? It turns out that WordPress has a myriad of plugins to help you do just that. Here are five of those incredible plugins that will help you increase your traffic effectively.
Easily the most popular WordPress plugin, Yoast SEO helps you with all of the little details that go into optimizing your posts for search engines. Yoast utilizes an easy system of green, orange, and red lights to indicate how closely you have followed your SEO parameters. It also provides you with suggestions to improve your rating, as well as readability of your post, an increasingly important part of SEO.
OptinMonster is one of the best lead generation plugins available. By creating an offer, such as a free tax preparation checklist, this plugin will pop up a window for visitors to your website to opt-in for the offer. The visitor provides you with their email address, and other desired info, allowing you to populate an email list. Where OptinMonster soars though is in tracking the offers visitors responded to, allowing you to offer them targeted emails and website content to keep them coming back.
Inline Related Posts
A major goal for any business is to keep people on your website longer. The longer they are there, the more they are looking, and the more likely you are to convert them to a customer. A great way to accomplish this is by linking other relevant content on your website to your posts. When a visitor looks at one blog post, for example, Inline Related Posts, will include hyperlinks to other relevant content on your site. If your content was valuable, then that visitor is likely to want to view something similar, and now you’ve given them the opportunity. The key to conversion is creating value, and this plugin helps you create more by linking what you’ve already made, saving time and making that older content even more effective.
It’s easy to overlook the analytics of your website, but they are vital to its growth. MonsterInsights is a wonderful analytics plugin that allows you to easily set up the analytics for your website with just a few clicks. You can easily see what content gets the most visits or has the most time spent on it.
It also provides you with vital e-commerce data like total revenue, conversion rate, top products, and top referral sources in one simple report. With this data, you can easily see what works and what doesn’t, saving you time and money in the long run.
Many businesses utilize online forms to build email lists and take in customer data. Designing online forms can be tricky without coding and design experience. Fortunately, this plugin helps you design and implement online forms effortlessly. WPForms will notify you via email when a form is submitted, and also can connect with other useful tools like PayPal or MailChimp.
Effective online forms help you gather information and maintain constant communication with your customers, preventing them from becoming “one-click” visitors to your website.
There are so many different plugins for WordPress, each with their value and specific user experience. You should never stop learning and looking for ones that can continue to help your business grow. Using plugins effectively, like the ones we discussed here, will help you take care of the things that help you grow the traffic with less time, being more effective overall.